課程資訊
課程名稱
 資訊管理
INFORMATION MANAGEMENT 
開課學期
 96-2 
授課對象
 企業管理組  
授課教師
 陳鴻基 
課號
 BA2008 
課程識別碼
 701 40600 
班次
 01 
學分
 3 
全/半年
 半年 
必/選修
 必帶 
上課時間
 星期二2,3,4(9:10~12:10) 
上課地點
  
備註
 上課教室：管貳303。本課程中文授課,使用英文教科書。本課程中文授課
限本系所學生(含輔系、雙修生)
總人數上限：80人 
  
課程簡介影片
 
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課程概述

The course is divided into four modules. The first module is aimed at understanding the information systems in general, particularly in the Internet era. It discusses issues on how to achieve the competitive advantages with information systems. The second module explores information technology infrastructure by looking into the hardware, software, database, and knowledge base in the value-creating process. The third module examines the key system application issues on operation, customer, market, and decision-making. The fourth module concentrates on building and managing information systems and societal aspect of information systems.

 

課程目標
 The objective of the course is to provide students with a brief but in-depth look at how business firms use information technologies and systems to achieve corporate objectives. It is a common belief that all business school students-regardless of their majors-require some basic understanding and knowledge of how to use information technologies and systems on their jobs. People all agree that information systems are one of the major tools available to business managers for achieving corporate goals. The course will examine how information technology (IT) enables organizations to conduct business in radically different and more effective ways and discuss today’s challenges from the point of the view of the managers who are grappling with them. It recounts stories of success and failure, focusing on the issues faced and the decisions made by executives in companies around the world. This course is based on the fundamental premise that the major role of information technology is to provide organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business process reengineering. By taking a practical, managerial-oriented approach (e.g., case studies), this course discusses how IT can be used by information system department, by end users and vendor as well. Managing information resources, new technologies, and communications network is becoming a critical success factor in the operations of many companies and will be addressed in the course too.  
課程要求
  
預期每週課後學習時數
  
Office Hours
 每週三 09:20~12:00 
指定閱讀
  
參考書目
 Laudon, Kenneth and Jane Laudon, Essentials of Business Information Systems, 7th ed., Pearson Education, ISBN: 0-13-156965-1 (web site: www.prenhall.com/laudon) 
評量方式
(僅供參考)
  
No.
項目
百分比
說明
1. 
 個案討論 
17% 
 Case studies (50 pts each x 2) 
2. 
 作業 
40% 
 Homework assignments (30 pts each x 8) 
3. 
 報告 
19% 
 Final project (team) 
4. 
 出席 
24% 
 Class participation 
 
課程進度
週次
日期
單元主題
第1週
 2/19  Information Systems in the Enterprise 
第2週
 2/26  Business Information Systems (Chapter 1)
Discussion:
1. Running case: Preparing a management overview of the company
2. Analyzing Shipping Costs (p.33-34)
 
第3週
 3/04  E-Business: How Businesses Use Information System (Chapter 2)
Discussion:
1. Running case: Analyzing Financial Performance
2. Spreadsheet exercise: Improving supply chain management (p.70)
 
第4週
 3/11  Achieving Competitive Advantage with Information Systems (Chapter 3)
Discussion:
1. Running case: Performing a competitive analysis for Dirt Bikes
2. Configuring and pricing an automobile (p.102-103)
 
第5週
 3/18  IT Infrastructure: Hardware and Software (Chapter 4)
Discussion:
1. Running case: Analyzing the total cost of ownership (TOC) of desktop software assets
2. Spreadsheet exercise: Evaluating computer hardware and software (p.142-143)
 
第6週
 3/25  Problem Solving: Excel applications
Discussion:
1. Database exercise: Converting Data into Useful Information (p.33)
2. Database exercise: Using a database for strategic business development (p.101-102)
 
第7週
 4/01  Foundations of Business Intelligence: Databases and Information management (Chapter 5)
Discussion
1. Running case: Redesigning the Customer Database
 
第8週
 4/08  HBS Case discussion: Li & Fung (A): Internet Issues 
第9週
 4/15  Telecommunications, the Internet, and Wireless Technology (Chapter 6)
Discussion:
1. Running case: Using Internet tools to increase efficiency and productivity
2. Spreadsheet exercise: Comparing wireless services (p.219)
 
第10週
 4/22  Securing Information Systems (Chapter 7)
Discussion:
1. Running case: Developing a disaster recovery plan
2. Spreadsheet exercise: Performing a security risk assessment (p.254)
 
第11週
 4/29  Achieving Operational Excellence and Customer Intimacy: Enterprise Applications (Chapter 8)
Discussion:
1. Running case: Identifying supply chain management solutions
2. Evaluating supply chain management service (p.286)
 
第12週
 5/06  E-commerce: Digital Markets, Digit Goods (Chapter 9)
Discussion:
1. Running case: Developing an E-commerce strategy
2. Spreadsheet exercise: Analyzing a dot-com business (p.321)
 
第13週
 5/13  Problem Solving: Access applications
Discussion:
1. Database exercise: Building a Relational Database for a Small Business (p.174)
2. Database exercise: Managing customer service requests (p.285-286)
 
第14週
 5/20  Improving Decision Making and Managing Knowledge (Chapter 10)
Discussion:
1. Running case: Analyzing the impact of component price change
2. Spreadsheet exercise: Performing break-even analysis and sensitivity analysis (p.359-360)
 
第15週
 5/27  Building Information Systems (Chapter 11)
Discussion:
1. Running case: Designing an employee training and skills tracking system
 
第16週
 6/03  HBS case discussion: Learning from LeapFrog 
第17週
 6/10  Ethical and Social Issues in Information Systems (Chapter 12)
Discussion:
1. Running case: Developing a web site privacy policy
 
第18週
 6/17  Final project presentation